GS1 develops and maintains global standards for business, including the familiar bar code and the ubiquitous QR code. GS1's Hong Kong chapter needed a new corporate video.
Client was keen on using a cyber visual style to highlight the technology aspect of their operations. We opted for an approach that combines live action footage with futuristic motion graphics.
The result is a powerful video that gives a brief overview of GS1’s service offerings to its members. The video was premiered at the annual GS1 Summit in Hong Kong.